The term “social media” has become as pervasive as “Internet” in the last few years. In fact more than half of all people online visit a social media website on a daily basis. Of that better than half is a demographic that has taken the proprietors of these destinations by surprise. That sliver of the pie chart is you! The fifty and better crowd has stormed sites such as Facebook and Twitter in numbers not expected by analysts. The response has been positive and fast with both of these sites targeting ads and putting more attractive content in front of the eyes of those more mature than the usual target age.
One social media site that wasn’t caught off guard by the uptick was LinkedIn. LinkedIn is a site dedicated to business networking as opposed to Facebook which tends more to the social. Most users of the service are there to find jobs or line up new opportunities should the need arise. Many find old friends as they would on other forms of social media. The difference is that most of LinkedIn’s user base signed up before they reached the age of forty. It is estimated that around 35% of the current users are fifty or above. And of that 35% more than 2/3 are active on a daily basis.
What are all these people doing every day? Not looking for jobs, as it turns out. There has yet to be any official studies but informal research suggests that they are using the platform to plan physical social events. Reunions, club meetings and the like are all begun on LinkedIn. And this makes sense. If you are already familiar with a website and have established yourself there, why change? And if you have the connections already made, all the better.
Possibly the best and most attractive reason people frequent LinkedIn instead of Twitter or Facebook is simple: noise. Or rather, lack thereof. Twitter is a constant stream of information, mostly mundane. Facebook has become a place for viral videos and motivational sayings. This is all well and good but proves difficult to utilize when real connections need to be made or plans developed.
Next time you log-on to your favorite social media website, consider giving LinkedIn a try. You’ll most likely find your friends are already in on the secret.