Because baby boomers represent a large portion of the cash and a great part of the political impact in the United States and, therefore, can play a significant role in stopping global warming.
As the 16 million Americans that served in World War II returned home in 1946, the baby boomer bomb exploded prompting the greatest populace blast in U.S. history. Just about as powerful as any atomic bomb, its effects have radiated through society for literally decades.
As a baby boomer myself, I’m encouraged by the fact that we have become the single largest economic group in the U.S. today. We are well educated and increasingly well preserved. Our social, cultural and economic impact on our country has been unprecedented in its history.
Why are we so persuasive in American culture and economic policies? We:
- Have more discretionary income than any other age group
- Control 70% of the total net worth of U.S. households – $7 trillion of wealth
- Own 80% of all money in savings and loan associations
- Spend more money disproportionately to their numbers
- Are not fanatically loyal to brands
- Watch TV more than any other age group
- Read newspapers more than any other age group
- Account for a dramatic 40% of total consumer demand
With the power that baby boomers hold socially, financially and politically, as a group on the off chance that we need to save the earth from global warming – baby boomers can make the difference. We just have to want to do it.
Article contributed by BabyBoomer-Magazine.com